Leadology by Amit Dhull

Leadology by Amit Dhull

Why You Keep Going Back to What Doesn’t Work

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Amit Dhull
Jun 16, 2026
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There is a particular kind of frustration that comes with self-awareness. It is not the frustration of not knowing what to do. It is the frustration of knowing exactly what does not help and finding yourself doing it anyway.

  • You know the conversation never ends well when you become defensive, yet you feel yourself justifying before the other person has finished speaking.

  • You know reassurance only settles the anxiety briefly, yet you ask the same question again.

  • You know avoiding the difficult conversation prolongs the problem, yet you postpone it another day.

The experience is often interpreted as weakness or lack of discipline. People conclude that if they continue returning to the same ineffective reactions, they must not want change badly enough.

That conclusion is usually too simplistic.

The more useful question is not, “Why do I keep choosing this?” but, “What makes this response so difficult to move away from, even when I know it isn’t helping?”

Familiarity Is Often Mistaken for Choice

We tend to assume that our actions are deliberate reflections of our values and intentions. If we repeatedly return to something ineffective, it seems logical to conclude that we are consciously choosing it.

Human behaviour rarely operates that neatly.

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